Case 01
01/ 04
Lifestyle App
Fashion social network · Mobile app
- Challenge
- Bringing content creators and sustainable brands together in a single app.
- Select route
- Export report (csv)
About
Product Designer with 6+ years of experience leading complex initiatives across B2B SaaS and fintech, combining product strategy, design systems and technical leadership to build scalable digital experiences.
−80%UI rework in testing and QA with the AI-first design system
15+B2B and SaaS products led through discovery and UX
6+ yearsof product experience, from fintech to software house
I evolved an existing design system into an AI-first, code-aligned foundation that sped up prototyping, handoff, frontend delivery and QA.
I bridge Product and Engineering, translating business objectives, user needs and technical constraints into product solutions, with a focus on quality, scalability and measurable impact.
I have experience shaping AI-native product experiences, simplifying complex financial workflows and redesigning platforms in production.
Work
Cases
Cases
I'm proud of.
Case 01
01/ 04
Case 02
02/ 04
ucash
Digital credit converter · Fintech
- Challenge
- Simplifying personal credit, with no red tape and no collateral.
Case 03
03/ 04
Monitoring System
Autonomous equipment · Web system
- Challenge
- Redesigning the experience of people who track routes and equipment health.
Case 04
04/ 04
Payments Management
Payment link redesign · B2B fintech
- Challenge
- Redesigning 4 payment journeys inherited from another designer, in 1 week.
Skills
What I'm good at.
Product Design Leadership
Design team leadership, DesignOps, product thinking, process development, stakeholder alignment and project management.
Discovery & research
Product discovery, user interviews and research, workshops, design sprints, journey and business process mapping, requirements definition.
UX & interaction design
End-to-end product design, information architecture, complex workflow design, wireframing, prototyping, usability evaluation, legacy system redesign and responsive web and mobile design.
Design systems & design engineering
Design system architecture and modernization, component governance, design tokens, Figma variables and variants, design-to-code alignment, technical feasibility, HTML/CSS and UX QA.
AI-first & code-first workflows
AI-assisted design, MCP-ready Figma files, semantic layer naming, AI-assisted design-to-code workflows and pre-handoff interaction validation.
Methodologies
Lean UX, Design Thinking, Design Sprint, Agile/Scrum and Data-Informed Design.
Contact
Got a project? Let's talk.
andreza.siarom@gmail.com
- Download résumé (PDF) ↓
- +55 41 99817-7062
